Introduction

In a strategic move poised to redefine its global trajectory, Big Safari and its financial arm, Creativity Capital, have appointed Tianna Roberts as the head of international growth. Formerly with Odin’s Eye Entertainment, Roberts brings a wealth of experience in acquisitions and development, setting the stage for an era of expansion and innovation within the company.

Tianna Roberts: A Proven Leader in Global Entertainment

Roberts’ career is marked by a commitment to diverse and inclusive storytelling. At Odin’s Eye Entertainment, she led development and acquisitions, focusing on narratives that resonate across cultures. Her leadership at Atypical Originals, an Australian-based creative consulting and production house, further underscores her dedication to fostering unique voices in the entertainment industry.

Big Safari and Creativity Capital: A Synergy of Production and Finance

Big Safari, co-founded by industry veterans Richard Kondal and Patrick Fischer, emerged from the success of the 2022 television series “Boundless.” The company specializes in co-productions that bridge international markets, facilitating projects like “Svalta,” a thriller featuring Nick Frost and Aisling Bea, and “The Bayou,” a survival thriller directed by Taneli Mustonen. These ventures exemplify Big Safari’s strategy of leveraging co-productions to access diverse markets and funding opportunities.

Creativity Capital complements Big Safari’s production capabilities by providing financial structuring and investment. With a portfolio that includes the BAFTA-winning “Under the Shadow” and the acclaimed documentary “McQueen,” Creativity Capital has established itself as a significant player in film and television financing.

Strategic Vision for Global Expansion

Roberts’ appointment signals a concerted effort to enhance Big Safari and Creativity Capital’s international footprint. Her role will involve:

• Identifying Emerging Markets: Exploring opportunities in regions with growing entertainment sectors to diversify the company’s portfolio.
• Fostering International Partnerships: Building relationships with global production companies and distributors to facilitate co-productions and broaden market reach.
• Innovative Content Development: Leading initiatives to create content that appeals to a global audience, emphasizing diverse and inclusive narratives.

Implications for the Global Entertainment Landscape

Roberts’ leadership is expected to influence the broader entertainment industry by:

• Promoting Diversity: Encouraging the production of content that reflects a wide range of cultures and experiences.
• Enhancing Market Accessibility: Providing pathways for international projects to access funding and distribution channels.
• Driving Innovation: Integrating new technologies and storytelling methods to engage audiences worldwide.

Conclusion

As Tianna Roberts assumes her role at Big Safari and Creativity Capital, the companies are poised to embark on a transformative journey. Her strategic vision and dedication to inclusive storytelling are set to reshape their global presence, offering fresh perspectives and opportunities within the entertainment industry.

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